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Dear RIF Coordinator,

Im delighted to share with you that RIF and Macys have teamed up again this year for the Book A Brighter Future campaign to increase awareness and support for childrens literacy. Last year, Macys customers raised more than $3.1 million for RIF and set a new record for the largest customer-supported campaign in RIFs 42-year history. This year, we need your help to beat this record!

First, visit your local Macys store from July 1 through August 31 and give $3 and get a $10 off* coupon for your next in-store purchase of $50 or more. Macys will donate 100% of every $3 to RIF.

Second, tell your friends and family to support RIF and save at Macy's. We created easy, downloadable resources you can useincluding e-cards, web banners, flyers and more.

This campaign is an opportunity for you to extend the impact of RIFs mission in your community and nationwide. I hope you will join us in booking a brighter future for our nations children. For only $3, you can make a difference in a childs life.

Happy Reading,

 

Carol H. Rasco
President and CEO
Reading Is Fundamental

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*Exclusions and restrictions apply. See store or macys.com for details.
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